Bjoern Lasse


Entrepreneur and expert on data products

bjorn big


Bjoern was born in Germany, and has become a recognized entrepreneur and expert on data products, data driven decision making, education, innovation, entrepreneurship and organizational development.

He founded and led 5 for and non profit ventures in Germany, Bangladesh & the US. He also worked as an executive in Russia for one year for a mid sized marketing firm. In his free time he is an advisor to multiple companies, a mentor for the Thiel Fellowship, Startup Bootcamp and Spark Labs and a speaker at various conferences (e.g Strata & Hadoop World, Pioneers Festival, International Startup Festival) and Universities (e.g. Stanford, Oxford, Cambridge, Singularity University). He is also a member of the Sandbox Network and the Silicon Valley Leadership group. He is actively engaged into German, European and US politics on the issues of entrepreneurship and immigration.

Most recently he & his team set out to decrease the massive failure rate of businesses by transforming the business world from gut driven to data driven. The first product "Startup Compass" now serves tens of thousands of software businesses around the world. Its success has been covered in WSJ, PBS, ARD, Techcrunch, Wired and Forbes. The young company has been backed by prominent investors including Steve Blank, Allen Morgan, Roger Krakoff, Daniel Recanati, Gianluca Dettori, Erik Jansen and Stefan Glaenzer.

Since its inception Compass has released a series of well-regarded reports: The Startup Genome Report (1) the startup lifecycle, (2) success & failure of startups and (3) startup ecosystems. They have been adopted into the curriculum of more than 100 Universities worldwide such as Stanford and Science Po and have inspired numerous businesses and political initiatives.

Bjoern's personal passion or "leitmotif" is: unleashing human potential. He enjoys to see people grow. His higher purpose is to strive to maximize the capitalization of every single individual.


Time of presentation: Sunday, June 23rd (preconference day), 2013 19:35 - 20:20

Track:Main Track

Topic of Presentation: Startup Ecosystem

Time of presentation: Monday, June 24th, 2013 11:50 - 12:35

Track:Main Track

Topic of Presentation: Data driven decision making

Bjoern Herrmann is an expert on data driven decision making and data services. Most recently he started company called Compass with the mission of transforming the world of business from gut to data driven. He will share data, concepts and anecdotes about the challenges and opportunities of the next generation of data driven decision making.