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Alex

Hunter

Company incubator, angel investor and branding expert.

hunter big
 

about

Alex Hunter is the CEO of Rushmore (https://rushmore.fm), a beautiful new music ecosystem. Previously, Alex served as the global Head of Online Marketing for the Virgin Group, curating the Virgin brand’s global digital strategy.


He is an active angel investor and advisor, and sits on the Board of Trustees for the UK non-profit Drinkaware.

talk

Time of presentation: Monday, June 24th, 2013 10:00 - 10:45

Track:Main Track

Topic of Presentation: Why Should I Love You? Creating enduring brand loyalty in a connected world



Alex Hunter will explore how a brand evolves, what makes us loyal to specific brands and how to keep users and customers in an age of peer-to-peer power and media saturation.