Lasica, Socialbrite,

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J.D. Lasica is a strategist, entrepreneur, public speaker, author, analyst and thought leader who is considered one of the world’s leading experts in social media.

He is founder and principal of, a national social media agency that works with businesses and top brands to deliver value and drive new business.

He is founder of Socialbrite, a social media consultancy for nonprofits and a learning hub that brings together top experts in social causes to share insights about tools and best practices that advance the social good.

His book Darknet (John Wiley & Sons, 2005) explored the emerging media landscape, and he wrote three downloadable books for the Aspen Institute.

He co-founded, the first free video hosting and sharing site, in March 2005, a month before YouTube debuted, and remains an open media evangelist. A blogger since May 2001, he’s now pursuing a geolocation start-up.